What is a Certificate of Origin?

Often abbreviated to C/O or COO, the certificate of origin is a document used in international trade. In a printed form or as an electronic document it is completed by the exporter and certified by a recognised issuing body, attesting that the goods in a certain exporting shipment have been produced, manufactured or processed in a specific country.Read More

Why you should Invest in Health and Safety Training for your Staff

Providing training to employees on Health and Safety matters in the workplace. Previously this was seen as time-consuming, costly, a disruption to operations and business activities. Among many other reasons why businesses did not see Health and Safety as important because they perceived it as an investment without payback, but that assumption has been proven wrong. Unfortunately, year after year, employees from all kinds of industries are injured through accidents that could so easily be avoided through a little basic training in health safety matters.Read More

Why Social Media is a Fundamental Part of Online Marketing

Love it or hate it, social media is here to stay. And for businesses, that means getting onboard, and using platforms like Facebook, Twitter, Instagram and others to engage with customers both potential and existing. Many businesses in South Africa prefer to let their work speak for itself rather than running dedicated marketing campaigns, but these days, that means letting it speak for itself online. As consumers become increasingly digitally-savvy, companies need to follow suit. Here, we’ll take a brief look at why social media is a core part of online marketing – and how you can make it work for your enterprise.Read More


Why Inbound Marketing is the Hottest New Trend

Somebody has probably recommended that you try inbound marketing for your business. But what are the benefits – and what if it’s all just hype? As users of the method ourselves, we can assure you that there are indeed multiple benefits – and no, none of it is hype. In this article, we’ll explore why “inbound” is the hottest new trend in the marketing world, and what it can do for you.Read More

How Much Browsing is Done on Mobile Devices?

Internet usage is rising year on year in South Africa, with more than half of all households now having at least one member with access to the web. The number of residents actively accessing the internet as of January 2016 (the latest data available – check back for updates on this blog) was 26.8 million, up almost 2 million from the previous year. Perhaps unsurprisingly, Gauteng and the Western Cape are leading in the connectivity race.Read More

Inbound Marketing (Online Marketing) vs. Outbound Marketing (Traditional Marketing)

If you’ve chatted to anyone about marketing techniques recently, you’ll probably have encountered the term “inbound marketing”, or perhaps “online marketing” or “digital marketing”. This is Marketing 2.0 – a completely new and different approach to marketing that is more beneficial to both businesses and their customers. In this blog post, we look at the key differences between inbound marketing and its predecessor, outbound marketing.Read More

Inbound Marketing: Content vs. Context

By now you’re probably well aware that content is the cornerstone of inbound marketing. Informative, educational blog posts, eBooks, guides, videos and other content is what attracts visitors to your website – and takes them along their buyer journey. As a result, you need to make sure what you’re sharing with them is top-notch, unique stuff that will add value to their experience, and garner some shares. But what about context?Read More

Are You Losing Potential Customers Because of a Non-Responsive (Static) Website?

These days, simply having a website for your business is not enough. The type of   website is important – you need to offer visitors a great user experience (UX), and you need to rank well in online searches. If you’re not super au fait with web technology, you might be thinking that a website is a website, right – aren’t they all the same? The answer is no – and the wrong type of website could be costing you potential customers without you even realising.Read More

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