Inbound Marketing is a fundamental new way to approach a potential customer. Instead of Cold Calling, Cold Emails, Interruptive Ads and being Marketer focused, Inbound focuses more on nurturing your potential client with SEO, blogging and attracting new leads, by being Customer Centric.
Instead of creating print ads and buying display ads, you create a blog where people can gather useful information and look forward to reading more about your industry and field of expertise.
By usiing marketing automation, you nurture your leads and guide them by eductaiong them along the way. By doing this you are informing the lead of your industry and educating him on all the relevant fields of knowledge. This way your potential lead can make a better informed decision.
Inbound is about People, being helpful by sharing relevant tips and guidelines that make a difference and not breaking them down, interrupting them and pushing them for your sale.
In the attract stage it is where you are attracting a new stranger to your website,and turning them into website visitors. You want to attract people that will potentially become leads.
Once you've got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information.
Once you''ve attracted the right visitors and converted the right leads, you need to transform those leads into customers with target, automated email nurturing and social media interaction.
Using context and personalization to deliver tailored messages, continue to engage with,delight, and (hopefully) upsell your current customer base into happy promoters of your company.