HISTORY

Aerobrake operates mainly in the service industry. Their essence of their business is concerned with brake repairs.

Management stated to the Chamber that the obvious answer to the question of their reason for being in business would be to make a profit, but unless a person eats, drinks and sleeps what their interests are, they most likely won’t succeed. So what really drives Aerobrake to remain focused is their desire to be distinguished as a leader and not a follower. They are truly focused on loyalty to all clients.

Management is a firm believer of after sales service. In today’s cut throat industry it is to dangerous to let sleeping dogs lie, this is why management is adamant that complaints if any are handled as soon as possible.

Living in today’s world the Chamber enquired about the company’s security measures. Management stated that customers are not allowed in the building. Customers can feel secure using their services because they have specialised people for each individual job. Aerobrake is covered by indemnity insurance.

With regard to safe guarding the I.T. equipment of the company, Aerobrake ensures that back-ups of all information are done on an hourly basis. The back-ups are then stored on different premises.

Aerobrake obviously receive word of mouth referrals, however according to management all vehicles are marked with the company logo and contact numbers, this along with their many sign boards are responsible for marketing their services.

As stated previously Aerobrake ensures that specific tasks are only performed by an expert in that area. Management has proudly said that most staff is trade qualified, most are airbrake mechanics and plenty of them have diplomas.

Customers, bankers and credit bureaus would rate Aerobrake an institution of choice with regard to their professional way of conducting business. Bad accounts are dealt with personal attention. Management takes the time to talk to the customers who have financial problems and come to some sort of an agreement. Management is adamant that there is no such thing as running to lawyers over an account in arrears.

Management has stated that there is lots of career opportunities and development that exists within the company. All staff is eager to better themselves. Aerobrake will be making use of OHS training provided by the Chamber. Management assures the Chamber that they provide both external and in-house training.

Aerobrake’s Access of Information manual has been registered with the Commissioner of Human Rights, and at they are required by law, legally display all the relevant Acts in easily accessed places on the premises.

Company goals and strategies are regularly discussed with all staff members. An open door policy is observed so as to allow all staff to discuss work and personal problems as stated by management. Aerobrake does not make balance sheets available to outsiders.

Aerobrake prides their selves on distinguishing themselves by portraying a picture of one big, happy family. Management stated that like a family they work together, fight together, and play together – simunye! They gladly said that when you’re in, you don’t want to leave. 

Their vision for the future is one of expansion. They see a few branches opening up in the near future in different areas. They also envisage a growth of 25 – 30% per annum, over the next five years. Management proudly stated that this growth is not just a vision, but has already come into play. They are adamant that there will always be employment opportunities and proudly announced that they have employed 6 new staff members for this year.

Aerobrake 3 years ago was a small business and now boasts a 10% of today’s business. 

Aerobrake’s management in closing stated that a true leader sets trends and doesn’t conform to follow the crowd. They stated that they make it a priority of ensuring that their service distinguishes them as a leader and not a follower.